National Digital Health Strategy
GOV PARTNERSHIP · AI
Digital strategy architect
5-state programme
Central government health body
A vector-borne disease surveillance programme required a scalable digital dissemination architecture to reach a large beneficiary population across 5 Indian states. No prior digital delivery infrastructure existed for this scope.
- Designed the end-to-end WhatsApp/GupShup bot infrastructure for programme outreach and beneficiary tracking.
- Mapped dissemination workflows, configured message templates, and coordinated with the programme team on rollout sequencing across states.
Established the technical foundation for a multi-state programme rollout with state-level engagement tracking. Architecture enabled real-time monitoring of outreach progress at scale.
Chose WhatsApp over native app deployment — dramatically lower installation friction at the cost of limited media richness. Used GupShup for template management despite approval delays, prioritising cost over speed.
“After a few rounds of iteration and some focused calls to get the structure right, the visualisation dashboard showed us exactly what we'd need for the actual rollout. Even at the sample-data stage, it gave us real confidence about the architecture.”
The Outcome
Delivered a repeatable, low-cost digital dissemination architecture that government health programmes can deploy at scale — demonstrating that WhatsApp-based systems can serve as the last-mile layer for public health communication across low-bandwidth, high-population environments.